Hemingway described Pamplona, the capital of Navarra, as “the best land I have ever seen”, not for nothing in his book “Fiesta”, the author puts it as the setting, and this Spanish province stands out for its climatic diversity, in the that the atmospheres of the Atlantic, the continental and the Mediterranean coexist, which make it possible for there to be a wide tourist offer. This is how Ana Beriain describes this area, who is vice president of the Spanish Tourism Board and president of the Navarra Hospitality and Tourism Association.
It is possible to visit the “Pyrenees to the north or the Irati Forest, the second largest and the first beech forest in all of Europe, passing through the spectacular castles and fortresses of the middle area of Navarra, and to the south with the spectacular desert of Las Bardenas where, among its almost lunar landscape, we can enjoy activities for all tastes, cycling, hiking, climbing, cross-country skiing, canyoning, etc. ”, he points out. Although the San Fermín Festivities are among the seven most famous festivals in the world, Ana Beriain highlights that Pamplona, and Navarra in general, offers a wide variety of activities for local and foreign tourists, who can learn about culture and history in a natural environment, in a relaxed way or interspersing days of activities with rest, in addition to enjoying the gastronomy and the oenological routes.
According to the 2019 Survey of Tourist Movements on Borders (Frontur), Navarra exceeded the number of foreign visitors it had in 2018 by 30%, and by 40% compared to 2016. While the economic spillover increased by 21%. The profile of these new visitors is of people aged between 45 and 64, who travel regularly as a family. However, for the president of the Board of the Navarra Hospitality and Tourism Association, her city is “welcoming, due to its size, safety, sustainability, well-being and gastronomic wealth, it has space for all types of tourists: couples, families , friends, singles, among others, each offer can be adapted to each need with multiple categories ”.