Those who are used to following blogs must have already checked guest posts. And this is a great marketing alternative to gain visibility and reputation. Guest Post guarantees increased audience, networking, and authority. Besides being extremely important for SEO. Do you want to understand why and how to do it? Follow up!
Having partner blog posts or exchanging posts is a way to achieve positive results. That’s because it’s important in building your reputation, it creates your authority and external link. Extremely relevant points for search engines.
We know it’s difficult to maintain regular blog posts. In this way, third-party publishing can be a good alternative. Both for the site that posts and for the person who produces the article.
What is a guest post?
The term in English has as a free translation, guest publication. And the concept is exactly that. Make a blog post from a third party. It is prevalent to identify the exchange of posts. That is, partners publish one on the other’s website. Ensuring incredible gains for both increased traffic and link-building.
Searching for contacts and people with content of interest to your audience can be the beginning of a partnership. Without any competition, they can maintain a close relationship. Besides:
– Positioning as an authority on the subject
– Increased exposure and traffic
– Build backlinks
– All important concepts for good Google placement.
It may seem intriguing at first. What’s the point of writing for another blog and generating traffic to it if you could invest that time in a post for my own site?
These questions may arise from companies. However, there are compelling reasons to invest in this opportunity.
get a new audience
The work to build a cohesive group for your brand is intense and usually doesn’t happen overnight. Finding new opportunities to mine audience is significant. Mainly for those who are starting in the market.
Let’s face it, some people are already in the business and working with their audience. Being able to speak in this vehicle is a unique chance to reach new people. Present your company and ideas.
Positioning as an authority
Being mentioned or being present in multiple channels provides great value for the brand. This is because, when there is an expert speech, the company gains a position of authority on the subject.
Being a reference in the subject is a great achievement. Your name should be the first one that comes to your client’s mind when dealing with the matter.
Receiving links is an extremely important factor for organic search. Google’s engines understand that if you’re being linked, your content is quality content. Being able to publish on relevant blogs is a great opportunity to receive links.
Importance for SEO
As you may have already noticed, producing a Guest Post is very important for SEO. Having backlinks is extremely relevant to good organic placement. Since it increases your blog’s value, reliability and relevance.
Demonstrating to Google search engines that you deserve a good ranking, as you are mentioned in several vehicles. Internal link building is highly valued, but in external parts it is an even greater gain.
Advice to write guest post
Making guest posting is a tool that has multiple benefits, both for those who write and for the blog where it is published. This strategy has been used for a long time, but it is necessary to know how to implement it so that it works.
The guest post strategies consist of writing an article to publish it in the blog of another person with the same theme as ours. To do so, take the following considerations into account:
The first thing is to investigate the blog where to publish. Then you will know the type of content they publish and if you can adapt to their style.
The content must be original, do not copy anything from the internet, ni siquiera de tu good blog. Apunta consistently differentiates you from the rest.
Be selective and do not publish anything in your content marketing strategy.
Write about what you know, who must demonstrate your knowledge and add value to blog readers.
It is also essential to review the entire content before publishing it. Make sure that you do not have errors and that you have a publication of quality.
Finally, avoid the autobombo. The guest posting is not for publicity, bell to demonstrate your knowledge about a topic.
How to get a post invitation
It’s not always easy to get a third-party blog post. Remember that everyone values quality in front of their audience. The process can be a little laborious, but with high gains. So, how to get an “ok”?
look for good partners
Always give priority to people or companies that are similar to your brand. Certainly, it will not seek out its competitor. And yes, blogs that address the same topic and with an audience interested in your subject
You can find good partners with social media/marketing experts. Check the pages they accompany. And a Google search always guarantees good results.
To assess whether it really can be favorable to publication. Research the number of followers and the impact of posts.
Establish a contact in advance
It’s not easy to gain space on quality sites or channels. Since the quality of the content needs to be proven. Which can make the battle a little more painful, but not impossible.
Before placing the publication order, start a relationship. Establishing a contact can be done by:
– Comments on posts
– Sending emails
– Sharing content on your social networks or website
An old but very valuable strategy is face-to-face contact. Yes, even though the world is digitally oriented, a face-to-face conversation can have a big impact. Meetings, events or a coffee to chat will ensure good effects.
It’s still worth checking if there isn’t a sponsored posts on LinkedIn or facebook. Fact that can help in the approximation.
It is preferable that you already have a blog or content collection. This demonstrates knowledge of the subject, in addition to being able to present your work. A portfolio puts you ahead of other candidates for a post.
Which makes the process so much easier. Because the person will already be able to analyze their writing, grammar and understanding of the subject.