Work using the applications (Apps) that are already popular (such as Farmville) to make your gift unique. By using applications that already have a large user base, you will gain access to a larger network of followers and will be able to offer your products to more people. Simply put, you get leverage.
Find Apps that complement your products and join them. It offers an important prize or exclusive access for users who use that application. Exclusivity always arouses curiosity and attracts more people (is that why “belonging has its benefits”?).
For example, let’s look at the Gagaville case. For those who do not know Farmville, I tell you that it is a video game in real-time accessed through Facebook. More information on Farmville, on Wikipedia.
We can say that Farmville is a social network within another social network (Facebook), so when Lady Gaga announced that she was going to launch her Farm, called Gagaville, of course, she was able to access an even larger network to promote the launch. from his new album, “Born this way.”
Through Gagaville, people had the ability to listen to the songs on the new album, which were not available on any other channel. This exclusivity is priceless for fans of the star.
It also provided the media (traditional or not) with another topic to talk about the promoting posts. Needless to say, sales soared.
Use Your Facebook Page
Don’t have a Facebook fan page yet? Do you know the difference between a FB profile and a page? Putting together a fan page, a business page on FB takes minutes and is a key place to send people to learn more about your brand.
Let’s look at an example of using a fan page.
The Toms footwear company won new customers by giving something for free, but not to its current customers. Instead, they offered a free pair of shoes for every pair their customers bought. That free pair was intended for an organization that works with developing countries.
What is promotion on social networks?
This incipient growth of communication through networks is becoming more and more saturated to the point that users hardly see any differentiation between some companies and others.
What should you do if you are in this circumstance? Promotion on social networks can be your solution.
Do you know what it consists of? The first step in explaining this type of marketing is to tell you what sales promotion is.
Well, it is a tool that is part of the marketing mix and consists of encouraging the purchase of a product or service in the short term. In addition, it is usually combined with advertising and personal sales to make the communication mix more effective towards the consumer.
If we transfer this to the digital field, we are faced with the promotion on social networks, where the objective that is pursued remains the same (to encourage short-term purchase) in the field of Digital Marketing.
Effective promotion strategies on social networks
Once you know what promotion on social networks really consists of, in today’s post we will tell you which are the top strategies that you should follow if you want to get the best benefits with your promo on social networks.
As we have already mentioned in other previous posts, the presence in social networks is essential in almost all sectors of activity. But, what you should consider is which networks and to what extent it is convenient for you to be present depends on your sector. Once you have this clear, do not miss our ideas for promotions on social networks!
Giveaways are one of the mythical sales promotions but one of the ones that will always work best.
Giveaways on social networks imply the word FREE, something that attracts everyone. We recommend that if you run a raffle from time to time and not regularly, it is of great value, while if you do them frequently, you can opt for small gifts of lesser value.
Ideally, the gifts should be your own brand or something that helps relaunch the brand.
We advise you that the user’s procedure to participate in the raffle is not very complicated. When there are many steps, they often think that the gift is not so interesting that they waste their time doing all those steps. N new album. So the participants themselves promoted the event and, naturally, the new album.
Create a Competition on your own Website
You can also create a competition on your website and encourage people to participate in it through some social networks. An example is “Compare the Market,” which offered the winner a job as a brand ambassador for six months with a reward of US $ 65,000.
Participants had to promote themselves on social media so that their fans would go to the contest page and vote for their candidate. The viral impact of this type of campaign is formidable, and it is the contestants themselves who are in charge of promoting it as much as possible.